شنبه 30 اردیبهشت 1396
نویسنده: Lisa Martinez
A silent revolution in sales In "The Machine," Justin Roff-Marsh shows readers how to follow the intrepid executives on three continents who have implemented his ideas over the last 15 years, building ridiculously efficient sales functions and market-dominating enterprises as a consequence. Roff-Marsh calls these executives his" silent revolutionaries." This revolution has been brewing for a long time. For the last 20 years, organizations ability to produce has overtaken their ability to sell, and, for at least as long, customers have unfailingly embraced every opportunity to avoid interacting with traditional field salespeople. Applying the "division of labor" to sales might not seem controversial, but this innocent-sounding idea decimates the sales management orthodoxy and replaces it with a strange new world where sales is primarily an inside activity, where salespeople earn fixed salaries and focus their attention exclusively on "selling conversations," where regional sales offices become redundant, and where marketing and engineering become seamlessly integrated with sales."The Machine" is a field guide for the executive who s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace "The Machine" either to exploit the new sales order or to avoid falling victim to it."
Perhaps while reading Shakespeare you've asked yourself, "What exactly is Hamlet trying to tell me? Why must he mince words and muse in lyricism and, in short, whack about the shrub?" But if the Prince of Denmark had a Twitter account and an iPhone, he could tell his story in real time--and concisely! Hence the genius of "Twitterature." Will Put You Okashi Treats is collection of cakes, cookies and pastries that represent the intricacy The Complete Stories of Oscar Wilde download epub of French-style baking, and the delicate simplicity of Japanese flavours. The featured recipes have been refined and given a new edge through the delicate fusion of French-style baking and Japanese flavours and techniques. Replete with a fully illustrated section on essential baking equipment, with step-by-step pictures, concise information on baking techniques and useful tips and headnotes for each recipe, experienced bakers and beginners in baking will be in no lack of inspiration.
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